Fall 2021 SS Magazine

Stephen Curry's new media company starts production on Christian movies

Stephen Curry has had a busy couple of months.

Since April, the Golden State Warriors superstar has unveiled a TV and film company in collaboration with Sony, captured his third NBA championship, welcomed a baby boy and raised money for charity at a celebrity golf tournament. As the two-time NBA MVP prepares for his 10th year in the league, however, he might only get busier now that his media project is developing a handful of Christian movies.

As Andrew Wallenstein wrote in the newest edition of Variety, Curry’s Unanimous Media company has already begun crafting a handful of faith-themed productions:

It should come as no surprise that Curry’s camp is developing film concepts themed to key Christian holidays like Easter and Christmas. Other concepts are more loosely tied to faith-based themes, according to [Jeron] Smith: an animated biblical story now under the watchful eye of Sony Pictures Animation and “Church Hoppers,” a “Wedding Crashers”-esque comedy …

The movies are still in the pre-production phase, so it could be a while until Curry’s projects actually hit theaters. But Wallenstein said the Unanimous team has the backing of Sony’s Affirm Films label. That group has distributed or marketed recent big-screen Christian flicks like “Heaven Is For Real.”

Widely known for being vocal with his faith, Curry told Wallenstein that his venture into media is “not about me hitting people over the head with a Bible.” And yet he also admitted he’s OK standing up for what he believes in:

In a league known for star athletes who loom large in popular culture as cool, Curry is all too aware that his wholesome image and family values might elicit a different kind of adjective that starts with a “c.” “I don’t mind being called corny,” he says. “I’m comfortable with who I am.”

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