Summer 2024

Super Bowl Breakfast: Still changing lives 30 years later

Over its 30 years of existence, one thing is clear about Athletes in Action’s annual Super Bowl Breakfast: God has divinely orchestrated each event.

The very nature of the breakfast — created in 1988 as an outreach to business executives in the Super Bowl host city — means some logistical challenges for those who plan the event. Every year brings a new city, a new venue, a new steering committee, new sponsors, and a new award winner …. one that isn’t known until about four weeks before the event.

Still, the massive undertaking comes together every February for one reason: God still seeks to move among the business community.

“Every year, God puts together the program the audience needs to hear,” Terry Bortz, AIA’s Global Media Director, told us in 2013. A key organizer of the breakfast, Bortz calls the event “an awards program with an inspirational message.”

An anticipated 1,650 business executives will attend this year’s breakfast in Minneapolis to watch Benjamin Watson receive the Bart Starr Award and hear stories of faith and football from NFL players past and present.

Program guests will include Tony Dungy (Super Bowl champion coach); Bart Starr Jr.; former Vikings players Jeff Siemon, Alan Page, Greg Coleman, Chuck Foreman and Doug Sutherland; and others to be announced. Akbar Gbajabiamila (American Ninja Warrior and NFL Network) will emcee.

The breakfast this year will take place on Saturday, February 3 at the Minneapolis Hilton.

For more information on the 2018 Super Bowl Breakfast, or to purchase tickets, visit or call 800-416-9472.

(A portion of this article was taken from the 2013 edition of Sports Spectrum Magazine in an article written by Teresa Young)

Related links:
– Football Sunday 2018: Seek, Surrender, Serve
– Football Sunday 2018: Malcolm Jenkins on Serving Others
– Football Sunday 2018: Chris Maragos on Surrendering to God
– Download the Football Sunday edition of Sports Spectrum Magazine